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COVID-19
Metaphor and metonymy across languages and cultures
The COVID-19 pandemic set off a maelstrom of social, cultural, and political changes—as well as some surprising linguistic ones. This volume explores these dramatic changes through the lens of Cognitive Linguistics, analysing noteworthy examples of pandemic discourse to reveal correspondences and contrasts between different cultures’ conceptions of the illness and its aftermath. The contributions examine a variety of genres, including newspaper articles, storefront signs, artistic creations, personal interviews, social media comments, and political speeches. They look at communication in various domains—business, media, politics, economics, art, and psychiatry. And they compare past and present, showing how the modern pandemic both continued and interrupted previous patterns of discourse around illness and disease. These diverse analyses show how Cognitive Linguistics, on the cutting edge of quantitative, sociocultural, and interdisciplinary turns in linguistics, can be a powerful theoretical tool in uncovering parallels and variations in how different cultures communicate in times of crisis.
[Metaphor in Language, Cognition, and Communication, 11] 2025. vi, 344 pp.
Publishing status: Available
Published online on 6 October 2025
Published online on 6 October 2025
© John Benjamins
Table of Contents
- Communicating the pandemic: Cognitive Linguistic approaches to meaning construction across socio-cultural settings, genres, and modalitiesJoe Lennon, Wei-lun Lu, Xu Wen and Zoltan Kövecses | pp. 1–8
- Metaphor in mainstream newspapers
- Chapter 1. How do media talk about the COVID-19 pandemic? Metaphorical thematic clustering in Italian online newspapersLucia Busso and Ottavia Tordini | pp. 10–39
- Chapter 2. Metaphors in Hausa newspapers about fighting COVID-19 in NigeriaMustapha Bala Tsakuwa and Xu Wen | pp. 40–62
- Chapter 3. Social variation in metaphors: Preferred metaphors by occupation in the COVID-19 pandemic in JapanTetsuta Komatsubara | pp. 63–82
- Metaphor in interlocution
- Chapter 4. Virus is death, virus is lifeBarbara Lewandowska-Tomaszczyk and Piotr Pęzik | pp. 84–121
- Chapter 5. The voice of the virus or the virus’s shadow? A psycho-metaphorical surveyFederica Ferrari | pp. 122–149
- War metaphor and alternatives
- Chapter 6. Out of the fires and into the pandemic: How an unprecedented bushfire season provided a metaphor for COVID-19 in AustraliaKaren Sullivan | pp. 152–169
- Chapter 7. Divergent conceptualizations of the COVID-19 pandemic and its management as a war in Britain and GermanyAndreas Musolff | pp. 170–188
- Metaphor in governance discourse
- Chapter 8. Communicating socio-psychological meanings: Metaphors in Hong Kong press conferences on measures against COVID-19Molly Xie Pan and Dennis Tay | pp. 190–215
- Chapter 9. The role of state rhetoric in the conceptualization of the COVID-19 pandemic: Ukraine vs. BelarusSvitlana Shurma and Alla Golovnia | pp. 216–246
- Metaphor and metonymy in the multimodal dimension
- Chapter 10. Standing together by standing apart: Distance, safety, and fictive deixis in COVID-19 storefront communicationBarbara Dancygier, Danielle Lee, Adrian Lou and Kevin Wong | pp. 248–271
- Chapter 11. Metaphorical and metonymic constructions in co-speech gestures about the COVID-19 pandemic: ‘Handling’ the crisis in Trump’s and Bolsonaro’s termsUlrike Schröder, Anna Ladilova and Thiago da Cunha Nascimento | pp. 272–300
- Chapter 12. Visual metaphors in news cartoons on covid-19 in ChinaXu Wen and Shanfan Chen | pp. 301–317
- Chapter 13. The Czech Coronasong: A multimodal perspectiveŠárka Havlíčková Kysová and Wei-lun Lu | pp. 318–341
- Index | pp. 343–344