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The Rhetorical Mind
Current issues
Editor
This book comprehends a unique collection of articles on the rhetorical tools, with special reference to both discursive and verbo-visual metaphor. It focuses on monomodal and multimodal figurative representations in wine discourse, in political discourse, and in the sports media. Moreover, it encompasses a discussion of the questionable role played by metaphor in scientific discourse concerning climate issues. The art and cognition, and multimodality issues are empowered in this volume through the cognitive-oriented analysis of Andre Varda’s films, Banksy’s graffiti, and a comprehensive typological approach of the Tromp l’oeil technique.
[Figurative Thought and Language, 20] 2025. vi, 198 pp.
Publishing status: Available
Published online on 2 September 2025
Published online on 2 September 2025
© John Benjamins
Table of Contents
- IntroductionMaria Clotilde Almeida, Rodrigo Furtado and Olga Blanco-Carrión | pp. 1–8
- Part I. Figurativeness in text and discourse
- Interacting with wine: Turning a private experience into a public one through metaphor and genreRosario Caballero | pp. 10–23
- An integrated approach to investigate the sociocognitive dimension of metaphor in useSolange C. Vereza | pp. 24–36
- The representation of refuge and migration through metaphors in the online newspaper The New York TimesLuciane Corrêa Ferreira, Catarina Valle e Flister and Cassio Morosini | pp. 37–52
- The match that transcends tennis in the media coverage that transcends languageOlga Blanco-Carrión | pp. 53–64
- The word of the Cavaliere, the Cavaliere of words: Notes on analysing the political language of Silvio BerlusconiGaspare Trapani | pp. 65–76
- How the use of frames and figurative language hampers understanding of science by lay people in IPCC’s 5th Assessment ReportPierre Lejeune | pp. 77–93
- Part II. Figurativeness in multimodal discourse
- “Back to the Future”: Narrating Cristiano Ronaldo’s comeback to Manchester United: A multimodal approachMaria Clotilde Almeida | pp. 96–108
- Experience and film metaphor: A case studyEduardo Urios-Aparisi | pp. 109–125
- Metaphorical representations of distance and proximity in Portuguese presidential political communicationRui Geirinhas | pp. 126–140
- Trompe l’oeil: The ultimate illusion of the image in advertisingEduardo Cintra Torres | pp. 141–170
- Multimodal representations in Banksy’s graffitiRita de Cássia Bastos Arantes | pp. 171–184
- The Rhetorical Mind: Final considerationsMaria Clotilde Almeida | pp. 185–191
- Author index | pp. 193–194
- Subject index | p. 195
- Metaphor index | pp. 197–198