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In:The Rhetorical Mind: Current issues
Edited by Maria Clotilde Almeida, Rodrigo Furtado and Olga Blanco-Carrión
[Figurative Thought and Language 20] 2025
► pp. 141–170

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Trompe l’oeil

The ultimate illusion of the image in advertising

 | Catholic University of Portugal
Published online: 2 September 2025
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https://doi.org/10.1075/ftl.20.10tor
Article outline
  • Introduction
  • Art and illusion, art as illusion
  • A paradox: An illusion to be unveiled
  • Irony and meta-irony
  • The return of trompe l’oeil
  • Six distinctive traits plus another six
  • Functions of trompe l’oeil in advertising
  • Conclusion
  • References
References (32)
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