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Visual Metaphors
Whenever we think about the world – including its concrete and abstract entities – we typically see a series of so-called mental images in front of our eyes that aid us in everyday problem solving and navigating ourselves in the world. Visual metaphors, similarly to their linguistic counterparts, largely build on such images.
Nevertheless, the interplay of metaphorical/metonymical text and imagery is not necessarily (and not usually) straightforward and raises complex theoretical and methodological questions. The eleven chapters in this collection address a wide range of such challenges, such as what are visual metaphors in the first place; how can they be identified; what is their relationship to linguistic metaphors; what are their most common manifestations; what knowledge structures are required for their interpretation; and how do they interact with metonymies. The studies cut across linguistics, politics, philosophy, poetry, art and history – highlighting the ubiquitous role that visual metaphor plays in everyday life and conceptualizations.
Originally published as special issue of Cognitive Linguistic Studies 7:1 (2020).
Nevertheless, the interplay of metaphorical/metonymical text and imagery is not necessarily (and not usually) straightforward and raises complex theoretical and methodological questions. The eleven chapters in this collection address a wide range of such challenges, such as what are visual metaphors in the first place; how can they be identified; what is their relationship to linguistic metaphors; what are their most common manifestations; what knowledge structures are required for their interpretation; and how do they interact with metonymies. The studies cut across linguistics, politics, philosophy, poetry, art and history – highlighting the ubiquitous role that visual metaphor plays in everyday life and conceptualizations.
Originally published as special issue of Cognitive Linguistic Studies 7:1 (2020).
[Benjamins Current Topics, 124] 2022. vi, 284 pp.
Publishing status: Available
Published online on 17 August 2022
Published online on 17 August 2022
© John Benjamins
Table of Contents
- From verbality to visuality: An introductionVeronika Szelid and Réka Benczes | pp. 1–12
- Theories of visual and linguistic metaphor
- Visual metaphor in extended conceptual metaphor theoryZoltán Kövecses | pp. 15–32
- Uncanny resemblance: Words, pictures, and conceptual representations in the field of metaphorAlessandro Cavazzana and Marianna Bolognesi | pp. 33–60
- The visuality of metaphors: A formalist ontology of metaphorsMichalle Gal | pp. 61–80
- Applications of visual and linguistic metaphor
- Visual and multimodal interaction of metaphor and metonymy: A study of Iranian and Dutch print advertisementsZahra Kashanizadeh and Charles Forceville | pp. 83–116
- Poetic and visual metaphors in Hungarian folkloreVeronika Szelid | pp. 117–146
- Visual metaphor and its narrative function: Jacek Malczewski’s parabolic paintingMarek Hetmański | pp. 147–174
- Image metaphors of TrianonOrsolya Putz | pp. 175–208
- Rendering, generalization and variation: On the use of multiple parallel texts as a comparative method in cognitive poeticsMagdaléna Knotková and Wei-lun Lu | pp. 209–230
- Multimodal conceptual patterns of Hungary in political cartoonsÁgnes Virág | pp. 231–262
- Viewpoint and metaphor in culture: A Cognitive Linguistic analysis on a selection of Chinese eulogistic idioms used in TaiwanWei-lun Lu | pp. 263–282
- Subject index | pp. 283–284
Cited by (3)
Cited by three other publications
Mefteh, Manel
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