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English Media Texts – Past and Present
Language and textual structure
This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalist’s role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.
[Pragmatics & Beyond New Series, 80] 2000. xiv, 286 pp.
Publishing status: Available
Published online on 21 October 2008
Published online on 21 October 2008
© John Benjamins Publishing Company
Table of Contents
- Introduction | pp. vii–xiv
- PART 1. News, Headlines, Advertisements: How Newspapers Developed
- 1. ZEN: Preparing the Zurich English Newspaper CorpusUdo Fries and Peter Schneider | p. 3
- 2. Pamphlets and Early Newspapers: Political Interaction vs News ReportingClaudia Claridge | p. 25
- 3. The Emergence and Development of Headlines in English NewspapersKristina Schneider | p. 45
- 4. Women and Headline-Policy in German and English Local Daily NewspapersSonja Kleinke | p. 67
- 5. Two Hundred Years of Advertising in The Times: the Development of Text Type MarkersSabine Gieszinger | p. 85
- 6. “Look how Sexist our Advert is!” The ‘Postmodernization’ of Sexism and Stereotyped Female Role Portrayals in Print AdvertisementsWolfgang Falkner | p. 111
- PART 2. The Genres of Present-day Newspapers: a Critical View
- 7. Newspaper Genres and Newspaper EnglishMagnus Ljung | p. 131
- 8. From Genre to Sentence: the Leading Article and its Linguistic RealizationTorben Vestergaard | p. 151
- 9. News Stories and News Events — a Changing RelationshipFriedrich Ungerer | p. 177
- 10. Kenneth Starr and Us: The Internet and the Vanishing of the JournalistHans-Jürgen Diller | p. 197
- PART 3. The Challenge of Television
- 11. Towards an Analysis of Interpersonal Meaning in Daytime Talk ShowsAnne-Marie Simon-Vandenbergen | p. 217
- 12. Verbal Turn-Taking and Picture Turn-Taking in TV InterviewsRenate Bugyi-Ollert | p. 241
- 13. Multilingualism and the Modes of TV AdvertisingIngrid Piller | p. 263
- Index | pp. 283–286
“The book represents a big step forward in research on the media both in the present and in the history of English.”
Manfred Markus, in Anglia, Band 124:2 (2006)
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