13. Multilingualism and the Modes of TV Advertising

Piller, Ingrid

doi:10.1075/pbns.80.17pil

In:English Media Texts – Past and Present: Language and textual structure
Edited by Friedrich Ungerer
[Pragmatics & Beyond New Series 80] 2000
► pp. 263–282

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13. Multilingualism and the Modes of TV Advertising

Ingrid Piller

Published online: 4 December 2000

https://doi.org/10.1075/pbns.80.17pil

Cited by (24)

Cited by 24 other publications

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Miguel Alcantara-Pilar, Juan, Iván Manuel Sánchez-Duarte, María Eugenia Rodríguez-López & Shakira Abarkane Abdel-Lah

2025. The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages. Journal of Marketing Communications 31:7 ► pp. 749 ff.

Olwi, Alyaa & Areej Albawardi

2025. Women’s Representation in Saudi Car Advertisements: A Multimodal Critical Discourse Analysis. Journal of Arabian Studies 15:1 ► pp. 130 ff.

Ryszka, Joanna, Anna Stwora, Marlena Moskal, Dariusz Jakubowski & Natalia Supernak

2025. Say Gesundheit to the Bagel-eating Paparazzi . English World-Wide. A Journal of Varieties of English 46:2 ► pp. 186 ff.

Olwi, Alyaa

2024. The use of foreign languages in Saudi television advertisements. British Journal of Middle Eastern Studies 51:3 ► pp. 605 ff.

Raedts, Mariet & Irene Roozen

2023. Subtitles in English-only TV commercials. Dutch Journal of Applied Linguistics 12

Mostafa, Massrura & Dylan Jones

2021. English as an identity marker in Bangladeshi TV commercials. International Journal of Language and Culture 8:2 ► pp. 190 ff.

Hornikx, Jos & Frank van Meurs

2020. Introduction. In Foreign Languages in Advertising, ► pp. 3 ff.

Hornikx, Jos & Frank van Meurs

2020. Foreign Language Display. In Foreign Languages in Advertising, ► pp. 57 ff.

Hornikx, Jos & Frank van Meurs

2020. English as a Global Language. In Foreign Languages in Advertising, ► pp. 95 ff.

Kasanga, Luanga A.

2019. English in advertising in Lubumbashi, Democratic Republic of Congo. World Englishes 38:3 ► pp. 561 ff.

Kasanga, Luanga A.

2025. Democratic Republic of the Congo, English in the. In The Wiley Blackwell Encyclopedia of World Englishes, ► pp. 1 ff.

Raedts, Mariet, Irene Roozen & Emmy De Weerdt

2019. The effectiveness of subtitles in cross‐cultural television commercials. World Englishes 38:3 ► pp. 387 ff.

Ahn, Hongmin & Juan Mundel

2018. Luxury brand advertising in Argentina: Changes following import restrictions. Journal of Marketing Communications 24:3 ► pp. 291 ff.

Nederstigt, Ulrike & Béryl Hilberink-Schulpen

2018. Advertising in a Foreign Language or the Consumers' Native Language?. Journal of International Consumer Marketing 30:1 ► pp. 2 ff.

Hornikx, Jos

2015. Non-nativeness in communication. Dutch Journal of Applied Linguistics 4:1 ► pp. 1 ff.

Hornikx, Jos & Ellen Mulder

2015. The curiosity-evoking capacity of foreign languages in advertising. Dutch Journal of Applied Linguistics 4:1 ► pp. 59 ff.

Shinhee Lee, Jamie

2015. ‘Go Away, Mute English!’ Selling English in Web Advertising. Journal of Creative Communications 10:3 ► pp. 235 ff.

Stamou, Anastasia G

2014. A literature review on the mediation of sociolinguistic style in television and cinematic fiction: Sustaining the ideology of authenticity. Language and Literature: International Journal of Stylistics 23:2 ► pp. 118 ff.

Hornikx, Jos, Frank van Meurs & Robert-Jan Hof

2013. The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products. Journal of International Consumer Marketing 25:3 ► pp. 152 ff.

PÉTERY, DOROTTYA

2011. English in Hungarian advertising. World Englishes 30:1 ► pp. 21 ff.

Gerritsen, Marinel, Catherine Nickerson, Andreu van Hooft, Frank van Meurs, Hubert Korzilius, Ulrike Nederstigt, Marianne Starren & Roger Crijns

2010. English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text. Journal of Global Marketing 23:4 ► pp. 349 ff.

GERRITSEN, MARINEL, CATHERINE NICKERSON, ANDREU VAN HOOFT, FRANK VAN MEURS, ULRIKE NEDERSTIGT, MARIANNE STARREN & ROGIER CRIJNS

2007. English in product advertisements in Belgium, France, Germany, the Netherlands and Spain. World Englishes 26:3 ► pp. 291 ff.

Pahta, Päivi

2007. Advertising as multilingual communication . Language in Society 36:2 ► pp. 284 ff.

[no author supplied]

2025. Emergence of the Field. In The Handbook of Linguistic Landscapes and Multilingualism, ► pp. 15 ff.

This list is based on CrossRef data as of 29 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.