Schemes and tropes in Visual Communication: The case of object grouping in advertisements

Maes, Fons; Schilperoord, Joost

doi:10.1075/z.148.07mae

In:Discourse, of Course: An overview of research in discourse studies
Edited by Jan Renkema
[Not in series 148] 2009
► pp. 67–78

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Schemes and tropes in Visual Communication: The case of object grouping in advertisements

Fons Maes

Joost Schilperoord

Published online: 14 May 2009

https://doi.org/10.1075/z.148.07mae

Cited by (3)

Cited by three other publications

Huhmann, Bruce A. & Pia A. Albinsson

2019. Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures. Journal of Current Issues & Research in Advertising 40:2 ► pp. 171 ff.

Bobrova, Larysa

2015. A Procedure for Identifying Potential Multimodal Metaphors in TV Commercials. Multimodal Communication 4:2

van Enschot, Renske & Hans Hoeken

2015. The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials. Journal of Advertising 44:1 ► pp. 25 ff.

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