In:Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS
Edited by Piet Swanepoel and Hans Hoeken
[Not in series 140] 2008
► pp. 71–87
5. Health education in action in Southern Africa: Soul City
Sue Goldstein | University of the Witwatersrand: School of Public Health and Soul City: Institute for Health and Development Communication, South Africa
Published online: 14 August 2008
https://doi.org/10.1075/z.140.05gol
https://doi.org/10.1075/z.140.05gol
This chapter analyses the development and implementation of the Soul City model – using health communication, self efficacy and behaviour change messaging in mass media edutainment materials – to effect positive behaviour change on three levels: the socio-political, the community and the individual. It also analyses some of the results of this model on southern African communities.
