In:Esperanto – Lingua Franca and Language Community
Sabine Fiedler and Cyril Robert Brosch
[Studies in World Language Problems 10] 2022
► pp. 81–90
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Chapter 15The use of Esperanto words in branding
Available under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) 4.0 license.
For any use beyond this license, please contact the publisher at rights@benjamins.nl.
Published online: 9 September 2022
https://doi.org/10.1075/wlp.10.c15
https://doi.org/10.1075/wlp.10.c15
Article outline
- a.“Esperanto is an international (universal) and neutral language; the use of Esperanto words is to express the idea that everybody should be addressed and feel involved”
- b.“Esperanto as a language aims at equality and understanding between peoples. An Esperanto word is chosen to show commitment to and support for these ideas”
- c.“Esperanto words are chosen as names because they sound nice”
- d.“The meaning of Esperanto words is recognisable”
- e.“Words are not yet trademarked”
Notes
