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Article published In: Translating Power Distance
Edited by Maria Sidiropoulou
[Translation and Translanguaging in Multilingual Contexts 10:3] 2024
► pp. 303–317

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Transferring the unfamiliar in Russian and Greek AVT

 | National and Kapodistrian University of Athens
Published online: 4 October 2024
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https://doi.org/10.1075/ttmc.00141.khu
Abstract
The study examines transfer strategies in identity construction instances, in Greek and Russian audio-visual translation (AVT) modalities (subtitling and dubbing), of the English animated film for children, Rise of the Guardians 2012, film, PG, 1 hour 37 min (IMDb) Accessed February 12, 2023. [URL]. It explores whether and how translator awareness of target cultural background may affect the strategies used in the transfer. Results suggest that the level of un/familiarity of a target culture with a source-text (ST) cultural item affects the translation strategies across English-Russian and English-Greek differently, on the basis of preferred politeness orientations (negative and positive, respectively) prevailing in the target environments. Testimonies of film viewers and questionnaire respondents who are unfamiliar with the cultural items confirm aspects of the analysis. The significance of the research lies in that it provides further insight into the way Greek and Russian AVT practices handle and transform English audio-visual unfamiliar entities, which may advance understanding of cross-cultural processes in AVT.
Article outline
  • 1.Introduction
  • 2.Literature review
  • 3.Methodology
  • 4.Data analysis
    • 4.1Shaping Jack Frost
    • 4.2Shaping North
    • 4.3Shaping E. Aster Bunnymund
    • 4.4The questionnaire and summary of results
  • 5.Discussion
  • Notes
  • References
  • Online sources
References (38)
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Online sources
Rise of the Guardians 2012, film, PG, 1 hour 37 min (IMDb) Accessed February 12, 2023. [URL]
“Rise of the Guardians”. The film in the English language. Accessed February 12, 2023. [URL]
“Rise of the Guardians”. The script of the film in the English language (original variant of the film). Accessed February 12, 2023. [URL]
“Rise of the Guardians”. The subtitled version of the film in Greek. Accessed February 12, 2023. [URL]
“Rise of the Guardians”. The dubbed version of the film in Greek. Accessed February 12, 2023. [URL]
“Rise of the Guardians”. The dubbed version of the film in Russian. Accessed February 12, 2023. [URL]
“Rise of the Guardians”. The script of Russian subtitles. Accessed February 12, 2023. [URL]
“Rise of the Guardians”. The script of Greek subtitles. Accessed February 12, 2023. [URL]
The Russian viewers’ reviews of “Rise of the Guardians”. Accessed February 12, 2023. [URL]
The English viewers’ reviews of “Rise of the Guardians”. Accessed February 12, 2023. [URL]
The Greek viewers’ reviews of “Rise of the Guardians”. Accessed February 12, 2023. [URL]
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