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Article published In: Terminology
Vol. 21:1 (2015) ► pp.102–125

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On terminological figurativeness

From theory to practice

Published online: 8 June 2015
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https://doi.org/10.1075/term.21.1.05tim
Terminologists’ interest in studying the role of metaphor and metaphorical terms in specialized communication has proliferated since the first papers addressing this issue appeared in the 1990s. However, we believe that some facets of terminological meaning still remain overlooked or merit further analysis. This paper attempts to contribute to the study of one of these facets: the figurative meaning of some compound terms used in the domain of luxury marketing and business. In order to present a systematized view of this phenomenon we will adopt some theoretical tools from the Conventional Figurative Language Theory, in order to confirm the validity of some of its postulates for compound term analysis. Next, a contrastive approach between English, Spanish and Russian compound terms will put the theoretical ideas into practice with the aim of illustrating their applied and metalinguistic potential. Some basic conclusions will be offered at the end of the paper.
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Du, Jiali, Christina Alexantris & Pingfang Yu
2020. Comparative Research on Terminology Databases in Europe and China. In Human Interaction, Emerging Technologies and Future Applications II [Advances in Intelligent Systems and Computing, 1152], ► pp. 252 ff. DOI logo
Timofeeva-Timofeev, Larissa
2016. Children using phraseology for humorous purposes. In Metapragmatics of Humor [IVITRA Research in Linguistics and Literature, 14], ► pp. 273 ff. DOI logo

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