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Article published In: Translation, Cognition & Behavior
Vol. 2:1 (2019) ► pp.101–124

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Six-second rule revisited

An eye-tracking study on the impact of speech rate and language proficiency on subtitle reading

ORCiD logo with link | University of Warsaw
 | University of Warsaw
Published online: 7 March 2019
DOI logo with link
https://doi.org/10.1075/tcb.00022.sza
Abstract
The most famous rule on the speed of subtitles is the six-second rule. In this study we investigate if the six-second rule is too slow for contemporary viewers. We also address the question of whether subtitle processing depends on the speech rate of film dialogues and on viewer’s proficiency in the language of the film soundtrack. With these questions in mind, we tested 53 Polish viewers watching English videos at two different speech rates (slow and fast), subtitled into Polish in accordance with the six-second rule. We examined participants’ reading patterns and comprehension and asked them to assess subtitle speed and the congruity of subtitles with the dialogue. Analysing people’s eye movements enabled us to measure that viewers were looking at subtitles for only about 30% of the subtitle display time. We found that the film speech rate affected comprehension: faster dialogues, implying more text condensation in subtitles, resulted in lower comprehension compared to slow speech rates. Viewers more proficient in the language of the film soundtrack spent less time gazing at subtitles than those who had only elementary knowledge of the language.
Article outline
  • 1.Introduction
    • 1.1Subtitle speed
    • 1.2The six-second rule—history and developments
    • 1.3How much time do viewers spend on reading subtitles?
    • 1.4Overview of the current study
  • 2.Methods
    • 2.1Participants
    • 2.2Materials
    • 2.3Procedure
    • 2.4Design and variables
      • Comprehension
      • Eyetracking measures
      • Reading experience questions
  • 3.Results
    • 3.1Comprehension
    • 3.2Subtitle speed assessment
    • 3.3Perceived congruity of subtitles with the soundtrack
    • 3.4Eye movements
  • 4.Discussion
    • 4.1The six-second rule
    • 4.2The impact of speech rate
    • 4.3The impact of language proficiency
  • 5.Conclusions
  • Notes
  • References
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