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Article published In: Target
Vol. 35:4 (2023) ► pp.595–620

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The role of childhood nostalgia in the reception of translated children’s literature

ORCiD logo with link | BNU–HKBU United International College
Published online: 30 January 2023
DOI logo with link
https://doi.org/10.1075/target.21103.xue
Abstract
This article explores how childhood nostalgia influences the reception of translations, specifically in the case of the (re)translation of E. B. White’s children’s book, Charlotte’s Web (White, E. B. 1952. Charlotte’s Web. New York: Harper & Brothers.Google Scholar logo with link to Google Scholar). I concentrate on two translations – one by Xin Kang ( 1979. 夏洛的网 [orig. Charlotte’s Web]. Translated by Xin Kang. Beijing: People’s Literature Publisher.Google Scholar logo with link to Google Scholar) and the other by Rongrong Ren ( 2004. 夏洛的网 [orig. Charlotte’s Web]. Translated by Rongrong Ren. Shanghai: Shanghai Translation Publishing House.Google Scholar logo with link to Google Scholar). The theoretical framework complements existing reception research with theories of nostalgia, collective memory, and cultural memory. A qualitative analysis of reader posts on social media sites shows that a group of adult readers prefer Kang’s translation because they read it as children and feel a nostalgic attachment to it. This nostalgia expresses itself in three ways: (1) Kang’s version, as a memory trigger, connects adults to their childhood, (2) sharing digitized versions of Kang’s translation and the online sale of its hardcover version creates nostalgic online communities based on a collective memory, and (3) Kang’s version is considered a classic that should, as a kind of cultural memory, be passed on to the next generation. In this article, I argue that childhood nostalgia, an often ignored extratextual factor, influences adult reception of translated children’s literature. I thus offer a new perspective on translation reception and the ‘aging’ issue in studies of retranslation.
Article outline
  • 1.Introduction
  • 2.Theoretical concepts
    • 2.1Reception of literary (re)translations
    • 2.2Nostalgia in translation reception
  • 3.Data collection and analytical method
    • 3.1Reader posts on social media
    • 3.2Thematic analysis of reader posts
  • 4.Findings
  • 5.Nostalgia for the first translation: When ‘aging’ becomes ‘ageless’
    • 5.1Individual memories of childhood
    • 5.2Collective memory in nostalgic online communities
    • 5.3Cultural memory of literary classics
  • 6.Toward a convergence of memory studies and Translation Studies
  • 7.Conclusion
  • Acknowledgements
  • Notes
  • References
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