Book review
García, Antonio Bueno. 2000. Publicidad y traducción
Reviewed by
Published online: 20 November 2003
https://doi.org/10.1075/target.15.1.14val
https://doi.org/10.1075/target.15.1.14val
References (19)
Jettmarová, Zuzana, Maria Piotrowska and Ieva Zauberga. 1997. “New advertising markets as target areas for translation”.
Snell-Hornby et al. 1997
: 185–194.
Nord, Christiane. 1991. Text analysis in translation: Theory, methodology, and didactic application of a model for translation-oriented text analysis. Amsterdam and Atlanta: Rodopi.
Rabadán, Rosa. 1991. Equivalencia y Traducción: Problemática de la Equivalencia Translémica Inglés-Español. León: Universidad de León.
Séguinot, Candace. 1995. “Translation and advertising: Going global”. Christina Schäffner and Helen Kelly-Holmes, eds. Cultural functions of translation. Clevedon, Philadelphia and Adelaide: Multilingual Matters, 1995. 55–71.
Shakir, Abdullah. 1995. “The translation of advertisements: Registeral and schematic constraints”. Meta XL:1. 62–72.
Smith, Veronica and Christine Klein-Braley. 1997. “Advertising—A five-stage strategy for translation”.
Snell-Hornby et al. 1997
: 173–184.
Snell-Hornby, Mary, Zuzana Jettmarová and Klaus Kaindl, eds. 1997. Translation as intercultural communication: Selected papers from the EST Congress, Prague 1995. Amsterdam–Philadelphia: John Benjamins.
Toury, Gideon. 1980. In search of a theory of translation. Tel Aviv: The Porter Institute for Poetics and Semiotics.
. 1995. Descriptive Translation Studies and beyond. Amsterdam–Philadelphia: John Benjamins.
Valdés, Cristina. 1998a. “Estrategias traductoras de los textos publicitarios televisivos”. Pilar Orero, ed. Actas III Congrés Internacional sobre Traducció. Barcelona: Departament de Traducció I d’Interpretació. Universitat Autónoma de Barcelona, 1998. 103–111.
. 1999, La traducción publicitaria como acto de comunicación intercultural. [Unpublished doctoral thesis, University of Oviedo.]
. 2000. “Reception factors in multimedia translation: The case of advertisements”. Andrew Chesterman, Natividad Gallardo and Yves Gambier, eds. Translation in context: Selected contributions from the EST Congress, Granada 1998. Amsterdam –Philadelphia: John Benjamins, 2000. 271–280.
