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In:Storytelling, Identity Formation, and Resistance in Indigenous Cultures in Canada and the United States
Edited by Kamelia Talebian Sedehi
[Studies in Narrative 28] 2025
► pp. 170–193

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Chapter 9
Indigenous digital storytelling and resistance

Analyzing the discourses of Shayla Oulette Stonechild and her influencer-activism on Instagram

 | University of Naples “L’Orientale”
 | University of Naples “L’Orientale”
Published online: 2 September 2025
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https://doi.org/10.1075/sin.28.09mon
Abstract
Indigenous digital activism is a multifaceted form of collective and individual opposition against colonial oppression, with new narrative strategies emerging online. This study investigates how Indigenous influencer-activist Shayla Oulette Stonechild uses Instagram for digital storytelling and resistance.
Using a corpus-based approach to Critical Discourse Analysis, we analyze her Instagram posts to uncover the discursive strategies she adopts on Instagram. The research key findings reveal the use of personal narratives, community empowerment, lifestyle content, advocacy, and promotion of Indigenous identity and Indigenous brands. This work emphasizes the critical importance of social media in Indigenous activism, offering insights into new forms of digital decolonization and counter-discourses.
Article outline
  • 1.Introduction
  • 2.Methodology
  • 3.Data collection and research question
  • 4.Analysis
    • 4.1Hashtag analysis
  • Concluding remarks
  • Acknowledgements
  • References
References (40)
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