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Article published In: Spanish in Context
Vol. 22:3 (2025) ► pp.517–544

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La crisis del covid: Narrativas del Paisaje Lingüístico de Madrid

ORCiD logo with link | Universidad Autónoma de Madrid
ORCiD logo with link | Universidad Autónoma de Madrid

Article language: Spanish

Published online: 11 November 2025
DOI logo with link
https://doi.org/10.1075/sic.24002.sai
Abstracta
Este trabajo se centra en el análisis del régimen la discursividad afectiva para la defensa del bien común, que surgió durante la prepandemia y la pandemia del covid-19. Se llevará a cabo a través del análisis exploratorio y cualitativo de los marcadores léxico-semánticos y semióticos multimodales que están presentes en el paisaje de Madrid. También se analizarán las principales temáticas que confluyen dentro de dicho régimen discursivo: el duelo, las crisis multinivel y la solidaridad. Además, se estudiarán las estrategias que se han empleado en la construcción del paisaje covídico: la (re)contextualización, la descontextualización, la resemantización, la resignificación, los neologismos, y las figuras retóricas multidiscursivas. Los resultados indican la importancia de la geosemiótica y el espacio a la hora de recrear nuevos significados en esta crisis global.
Abstract
COVID crisis: Narratives of Madrid’s Linguistic Landscape
The following paper focuses on the analysis of the affective-discursive regime for the defence of the common good, that emerged during the COVID-19 pre-pandemic and pandemic periods. This research will be conducted through a qualitative and exploratory analysis of the multimodal semiotic, lexical, and semantic markers contained in Madrid’s landscape. Also, the main topics that converge within the affective-discursive regime: grievance, multilevel crises and solidarity will be explored. As well as the strategies that have been employed in developing this covid-scape: (re)contextualization, decontextualization, resemantization, resignification, neologisms and multidiscursive rhetorical figures of speech. The results show the important role played by geosemiotics and the space when recreating new meanings in this global crisis.
Article outline
  • 1.Introducción y contextualización
  • 2.Marco teórico: Paisaje Lingüístico y covid
    • 2.1Paisaje covídico, afectividad y Estudios del Paisaje Lingüístico (EPL)
    • 2.2Aspectos metodológicos y descripción del corpus
  • 3.Análisis y resultados
    • 3.1Duelo en el PL
    • 3.2Crisis sanitaria, de cuidados y violencia machista
      • 3.2.1Crisis sanitaria y de cuidados profesionales
      • 3.2.2Crisis de cuidados no profesionales y violencia machista
    • 3.3Solidaridad, optimismo y mensajes de ánimo
    • 3.4Reflexiones sobre el espacio y la geosemiótica
  • 4.Conclusiones
  • Referencias bibliográficas
References (51)
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