Karol J. Hardin. Pragmatics of Persuasive Discourse in Spanish Television Advertising [Publications in Linguistics Series, 137]. Dallas: SIL International and The University of Texas at Arlington, 2001. xi + 234 pp.

Reviewed by

Nuria Lorenzo-Dus

Published online: 9 September 2004

https://doi.org/10.1075/sic.1.2.09lor

References (7)

References

Bruthiaux, Paul. 1996. The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity. Oxford: Oxford University Press.

Geis, Michael L. 1982. The Language of Television Advertising. New York: Academic Press.

Kress, Gunther and Theo van Leeuwen. 2001. Multimodal Discourse: The Modes and Media of Contemporary Communication. London: Arnold.

Lakoff, Robin T. 1982. “Persuasive discourse and ordinary conversation, with examples from advertising”. Analyzing Discourse: Text and Talk. (Georgetown University Round Table on Languages and Linguistics 1981) ed. by Deborah Tannen. 25–42. Washington, D.C.: Georgetown University Press.

Leech, Geoffey N. 1966. English in Advertising: A Linguistic Study of Advertising in Great Britain. London: Longman.

Rank, Hugh. 1988. Persuasion Analysis: A Companion to Composition. Park Forest, Ill: Counter-Propaganda Press.

Schmidt, Rosemarie and Joseph F. Kess. 1986. “Persuasive language in the television medium: Contrasting advertising and televangelism”. Journal of Pragmatics.91.287–308.

Karol J. Hardin. Pragmatics of Persuasive Discourse in Spanish Television Advertising [Publications in Linguistics Series, 137]. Dallas: SIL International and The University of Texas at Arlington, 2001. xi + 234 pp.

Karol J. Hardin. Pragmatics of Persuasive Discourse in Spanish Television Advertising [Publications in Linguistics Series, 137]. Dallas: SIL International and The University of Texas at Arlington, 2001. xi + 234 pp.