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In:Contemporary Chinese Discourse and Social Practice in China
Edited by Linda Tsung and Wei Wang
[Studies in Chinese Language and Discourse 4] 2015
► pp. 45–58

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Towards a Cultural Methodology of Human Communication Research

A Chinese example

Published online: 9 October 2015
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https://doi.org/10.1075/scld.4.04shi
The methodology of mainstream discourse analysis is Western in origin and West-centric in orientation. After revealing its cultural parochialism and intellectual consequences, the present chapter develops, through intercultural and historical dialogue and critique, a culturally particular form of methodology for the study of contemporary Chinese discourses. Based on standards of taking on native cultural perspectives and upholding cultural equality in discourse research, the proposed methodology is composed of at once a set of general principles of holism, dialogue, evidence-and-experience, history, culture, and modesty and a corresponding set of specific methods contingent upon research situations and purposes.
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