Rhetorical appeals in fundraising direct mail letters

Connor, Ulla; Gladkov, Kostya

doi:10.1075/scl.16.11con

In:Discourse in the Professions: Perspectives from corpus linguistics
Edited by Ulla Connor and Thomas A. Upton
[Studies in Corpus Linguistics 16] 2004
► pp. 257–286

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Rhetorical appeals in fundraising direct mail letters

Ulla Connor

Kostya Gladkov

Published online: 30 November 2004

https://doi.org/10.1075/scl.16.11con

Cited by (10)

Cited by ten other publications

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Bau, Nguyen Thi Hoang & Thai Le Thuy Trang

2025. Gendered Persuasive Language in Business Negotiations: A Case Study of Shark Tank US. Business and Professional Communication Quarterly

Lentz, Paula, Kristen Getchell, James Dubinsky & Mary Katherine Kerr

2024. Pronouns, Positioning, and Persuasion in Top Nonprofits’ Donor Appeals. International Journal of Business Communication 61:3 ► pp. 524 ff.

Afful, Joseph Benjamin Archibald, Eugene Kwesi Hesse, Ebenezer Agbaglo & Emmanuel Mensah Bonsu

2023. Persuasive strategies in grant recommendation letters written by senior faculty in a Ghanaian university. ExELL 11:2 ► pp. 133 ff.

Alsharif, Amerah Abdullah

2023. Exploring the Role of Culture and Gender in the Use of Rational Appeals: A Genre Study of Saudi and Australian Students’ Emails.. SSRN Electronic Journal

Molek-Kozakowska, Katarzyna & Elżbieta Szymańska-Czaplak

2022. “Nature needs you”: discursive constructions of legitimacy and identification in environmental charity appeals. Text & Talk 42:4 ► pp. 499 ff.

Yilmaz, Gamze & Kate G. Blackburn

2022. How to ask for donations: a language perspective on online fundraising success. Atlantic Journal of Communication 30:1 ► pp. 32 ff.

Sethi, Deepa, Vijay Pereira & Vikas Arya

2021. Effect of Technostress on Academic Productivity. Journal of Global Information Management 30:5 ► pp. 1 ff.

Lipovsky, Caroline

2016. Negotiating solidarity with potential donors: a study of the images in fundraising letters by not-for-profit organizations. Functional Linguistics 3:1

Macrae, Andrea

2015. Chapter 6. ‘You’ and ‘I’ in charity fundraising appeals. In The Pragmatics of Personal Pronouns [Studies in Language Companion Series, 171], ► pp. 105 ff.

Goering, Elizabeth, Ulla M. Connor, Ed Nagelhout & Richard Steinberg

2011. Persuasion in Fundraising Letters: An Interdisciplinary Study. Nonprofit and Voluntary Sector Quarterly 40:2 ► pp. 228 ff.

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