The semiotics of the plastic arts and the language of advertising

Floch, Jean-Marie

doi:10.1075/sc.3.05flo

In:Paris School Semiotics: Volume II: Practice
Edited by Paul Perron and Frank Collins
[Semiotic Crossroads 3] 1989
► pp. 55–78

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The semiotics of the plastic arts and the language of advertising

Jean-Marie Floch

Published online: 1 January 1989

https://doi.org/10.1075/sc.3.05flo

Cited by (4)

Cited by four other publications

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2017. The semiotics of configurations for the immanent design of interactive computational systems. Journal of Visual Languages & Computing 40 ► pp. 65 ff.

Rossolatos, George

2011. Applications, Implications and Limitations of the Semiotic Square for Analyzing Advertising Discourse and Discerning Alternative Brand Futures. SSRN Electronic Journal

Rossolatos, George

2018. Brand image re-revisited: a semiotic note on brand iconicity and brand symbols. Social Semiotics 28:3 ► pp. 412 ff.

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