In:Digital and Internet-Based Research Methods in Applied Linguistics
Edited by Matt Kessler
[Research Methods in Applied Linguistics 15] 2026
► pp. 265–288
Chapter 13Eye-tracking
Published online: 5 January 2026
https://doi.org/10.1075/rmal.15.13pel
https://doi.org/10.1075/rmal.15.13pel
Abstract
Eye-tracking allows researchers to record eye movements while processing visual stimuli (text,
images, video), providing a direct measure of attention and processing effort. It has gained popularity in applied
linguistics and has quickly become a main data collection method in our field. While current eye-tracking research is
conducted in laboratory settings with specialized hardware, technological advancements are leading to improvements in
web-based eye-trackers. This chapter provides an introduction to the technique and an overview of how eye-tracking has
been used in applied linguistics research, identifying commonly researched topics and questions. It also provides a
discussion of main steps in the implementation of eye-tracking studies, highlighting key considerations in data
collection and data analysis procedures. The chapter also showcases key eye-tracking studies that have explored a
range of topics in applied linguistics, including language learning, language assessment, and bilingualism. Finally,
it discusses some of the main methodological challenges in the use of this data collection method and identifies
directions for future research.
Article outline
- 1.Introduction
- 2.Frequently asked research questions
- 3.Implementation
- Initial considerations
- Experiment design
- Data collection and analysis
- 4.Example studies
- Révész et al. (2019)
- Conklin and Carrol (2021)
- Pellicer-Sánchez et al. (2021)
- Aryadoust et al. (2022)
- Wang and Pellicer-Sánchez (2022)
- Kuperman et al. (2023)
- 5.Ethics and research integrity considerations
- 6.Challenges and issues
- Pre-study considerations
- During data collection
- Post-study challenges
- 7.Future research directions
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