Cover not available

Article published In: Revista Española de Lingüística Aplicada/Spanish Journal of Applied Linguistics
Vol. 37:2 (2024) ► pp.747–768

Get fulltext from our e-platform
JBE logo with link
PDF logo with download linkDownload PDF
EPUB logo with download linkDownload EPUB
authorization required

Traducir para preservar la comunidad

Estudio de caso de una traducción comunitaria hecha por fans hispanoamericanos

ORCiD logo with link | Peruvian University of Applied Sciences
ORCiD logo with link | Peruvian University of Applied Sciences

Article language: Spanish

Published online: 14 March 2024
DOI logo with link
https://doi.org/10.1075/resla.22030.mar
Abstracta
Esta investigación analiza el proceso de traducción comunitaria realizada por un grupo de fans hispanoamericanos de un libro de la saga de literatura fantástica juvenil Cazadores de sombras (CDS). El fandom de CDS criticó la traducción al español de una editorial transnacional por alterar el contenido y demorar al traducir. Frente a la mala recepción de esta traducción, algunos miembros del fandom decidieron organizarse en Facebook para generar una traducción que los satisfaga. Este proceso se reconstruye mediante la etnografía digital. Se describe cómo el colectivo de traductores generó espacios de coordinación para el equipo y de encuentro con la comunidad, que funcionarían como espacios de literacidad. En estos espacios, se construyó un método de traducción coherente con los objetivos sociales del fandom al realizar una traducción rápida mediante un proceso con etapas simultáneas, fomentar el aprendizaje de los miembros, y mantener la motivación y el compromiso mediante comunicación afectiva.
Abstract
Preserving community through translation: A case study of a fandom community translation
This research analyzes the process of a community translation conducted by a group of Hispanic-American fans of a book from the young-adult fantasy saga Shadowhunters. The Shadowhunters’ fandom criticized the Spanish translation of a transnational publishing house for having altered the content and delayed the translation. Faced with the poor reception of the translated product, some members of the fandom gathered on Facebook to generate a translation that would satisfy their community. This process is reconstructed through digital ethnography. It describes how the group of translators generated coordination spaces for the team as well as a meeting place with the community, which would function as spaces for literacy. In said spaces, a translation method consistent with the social objectives of the fandom was built by performing a rapid translation through a process with simultaneous stages, encouraging member learning, maintaining motivation, and commitment through affective communication.
Article outline
  • 1.Introducción
  • 2.Revisión de la literatura
  • 3.Marco teórico
  • 4.Metodología
  • 5.El método de traducción de SHCLL en un espacio de literacidad
    • 5.1Roles, funciones y etapas de traducción
    • 5.2Aprendizaje y formación entre fans
      • 5.2.1Conciencia de fan aprendiz
      • 5.2.2Procesos de andamiaje: Herramientas guía
      • 5.2.3Procesos de andamiaje: Retroacción de líderes a fans traductores
    • 5.3Aprendizaje y afecto
  • 6.Discusión
  • 7.Conclusiones
  • Agradecimientos
  • Referencias
References (44)
Referencias
Barton, D., & Hamilton, M. (2000). Literacy practices. In D. Barton, M. Hamilton, & R. Ivanič (Eds.), Situated literacies: Reading and writing in context (pp. 7–15). Routledge.Google Scholar logo with link to Google Scholar
Boellstorff, T., Nardi, B., Pearce, C., & Taylor, T. L. (2012). Participant observation in virtual worlds. In G. Marcus (Ed.), Ethnography and virtual worlds (pp. 65–90). Princeton University Press. Google Scholar logo with link to Google Scholar
Booth, P. (2010). Digital Fandom: New Media Studies. Peter Lang. Google Scholar logo with link to Google Scholar
Calvo, E. (2015). Scaffolding translation skills through situated training approaches: progressive and reflective methods. The Interpreter and Translator Trainer, 9(3), 306–322. Google Scholar logo with link to Google Scholar
Chen, Y. M. (2022). An activity theory perspective on the TEP model replicated in translation crowdsourcing: A case study of Global Voices Lingua. Journal of Specialised Translation, (38), 320–347.Google Scholar logo with link to Google Scholar
Chin, B. (2018). It’s about who you know: Social capital, hierarchies and fandom. In P. Booth (Ed.), A Companion to Media Fandom and Fan Studies (pp. 243–255). John Wiley & Sons. Google Scholar logo with link to Google Scholar
Dwyer, T. (2012). Fansub dreaming on ViKi: “Don’t just watch but help when you are free”. The Translator, 18(2), 217–243. Google Scholar logo with link to Google Scholar
(2017). Sub/Dub wars: Attitudes to screen translation. In T. Dwyer (Ed.), Speaking in subtitles: revaluing screen translation (pp. 19–51). Edinburgh University Press. Google Scholar logo with link to Google Scholar
Edfeldt, C., Fjordevik, A., & Inose, H. (2012). Fan culture as an informal learning environment. Conference proceedings: next generation learning conference. Sweden, 105–112.Google Scholar logo with link to Google Scholar
Establés, M. J., & Guerrero-Pico, M. (2017). Los fans como traductores y distribuidores de contenido en el ecosistema transmedia: promocionando series de televisión españolas en el extranjero. In S. Torrado, G. Ródenas, & J. Ferreras (Eds.), Territorios transmedia y narrativas audiovisuales (pp. 59–73). UOC.Google Scholar logo with link to Google Scholar
Establés, M. J., & Scolari, C. A. (2017). El ministerio transmedia: expansiones narrativas y culturas participativas. Palabra Clave, 20(4), 1008–1041. Google Scholar logo with link to Google Scholar
Establés, M. J., & Guerrero-Pico, M. (2021). Aspirantes y expertos: prácticas profesionalizantes de fans adolescentes en entornos digitales. In A. Vizcaíno, M. Bonilla, & N. Ibarra (Eds.), Cultura participativa, fandom y narrativas emergentes en redes sociales (pp. 379–405). Dykinson.Google Scholar logo with link to Google Scholar
Gee, J. P. (2011). Language and Learning in a Digital Age. Routledge. Google Scholar logo with link to Google Scholar
(2015). The new literacy studies. In J. Rowsell, & K. Pahl (Eds.), The Routledge handbook of literacy studies (pp. 35–48). Routledge. Google Scholar logo with link to Google Scholar
Hellekson, K. (2009). A fannish field of value: online fan gift culture. Cinema Journal, 48(4), 113–118. Google Scholar logo with link to Google Scholar
Hernández, M. J. (2016). Prosumidoras de traducciones. Revista Española De Lingüística Aplicada, 29(1), 88–114. Google Scholar logo with link to Google Scholar
Hine, C. (2017). From virtual ethnography to the embedded, embodied, everyday internet. In L. Hjorth, H. Horst, A. Galloway, & G. Bell (Eds.), The Routledge companion to digital ethnography (pp. 21–28). Routledge. Google Scholar logo with link to Google Scholar
Hu, B. (2010). Korean TV serials in the English-Language diaspora: Translating difference online and making it racial. The Velvet Light Trap, 661, 36–49. Google Scholar logo with link to Google Scholar
Jenkins, R. (2008). Similarity and difference. In R. Jenkins (Ed.), Social identity (pp. 16–27). Routledge. Google Scholar logo with link to Google Scholar
Kaveney, R. (2008). The freedom of power. In R. Kaveney (Ed.), Superheroes! Capes and Crusaders in Comics and Films (pp. 1–62). I.B. Taurus. Google Scholar logo with link to Google Scholar
Kelly, N., Ray, R., & DePalma, D. (2011). From crawling to sprinting: community translation goes mainstream. Linguistica Antverpiensia, New Series – Themes in Translation Studies, 0(10). Google Scholar logo with link to Google Scholar
Larmer, J., Mergendoller, J., & Boss, S. (2015). PBL in informal education and summer programs. In D. Siegel (Ed.), Setting the standard for project based learning (pp. 158–174). ASCD. Google Scholar logo with link to Google Scholar
Lee, H. (2012). Cultural consumers as “new cultural intermediaries”: manga scanlators. Arts Marketing, 2(2), 131–143. Google Scholar logo with link to Google Scholar
Luczaj, K., Holy-Luczaj, M., & Cwiek-Rogalska, K. (2014). Fansubbers. the case of the Czech Republic and Poland. Journal of Comparative Research in Anthropology and Sociology, 5(2), 175–198.Google Scholar logo with link to Google Scholar
O’Brian, S. (2011). Collaborative translation. In Y. Gambier, & L. Doorslaer (Eds.), Handbook of Translation Studies (pp. 17–20). John Benjamins Publishing Company. Google Scholar logo with link to Google Scholar
O’Hagan, M. (2011). Community translation: translation as a social activity and its possible consequences in the advent of web 2.0 and beyond. Linguistica Antverpiensia, New Series – Themes in Translation Studies, 0(10), 11–23. Google Scholar logo with link to Google Scholar
Oyserman, D. (2009). Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior. Journal of Consumer Psychology, 19(3), 250–260. Google Scholar logo with link to Google Scholar
Panteli, N., & Sivunen, A. (2019). “I am your fan; Bookmarked!” members’ identification development in founder-led online communities. Journal of the Association for Information Systems, 20(6), 824–841. Google Scholar logo with link to Google Scholar
Pérez-González, L. (2014). Audiovisual translation as a site of representational practice. In L. Pérez-González (Ed.), Audiovisual Translation: Theories, Methods and Issues (pp. 30–56). Routledge. Google Scholar logo with link to Google Scholar
Rekalde, I., & García, J. (2015). El aprendizaje basado en proyectos: un constante desafío. Innovación educativa, (25), 219–234. Google Scholar logo with link to Google Scholar
Risku, H. (2002). Situatedness in translation studies. Cognitive Systems Research, 3(3), 523–533. Google Scholar logo with link to Google Scholar
Shafirova, L., & Kumpulainen, K. (2021). Online collaboration and identity work in a brony fandom: Constructing a dialogic space in a fan translation project. E-learning and Digital Media, 18(3), 269–289. Google Scholar logo with link to Google Scholar
Valero, M. J., & Cassany, D. (2017). Translation by fans for fans: organization and practices in a Spanish-language community of scanlation. BiD: textos universitaris de biblioteconomia i documentació, (38). Google Scholar logo with link to Google Scholar
Vazquez-Calvo, B. (2018). The online ecology of literacy and language practices of a gamer. Journal of Educational Technology & Society, 21(3), 199–212.Google Scholar logo with link to Google Scholar
Vazquez-Calvo, B., Zhang, L. T., Pascual, M., & Cassany, D. (2019). Fan translation of games, anime, and fanfiction. Language Learning & Technology, 23(1), 49–71. Google Scholar logo with link to Google Scholar
Vazquez-Calvo, B. (2020). Guerrilla fan translation, language learning, and metalinguistic discussion in a Catalan-speaking community of gamers. ReCALL FirstView, 1–18. Google Scholar logo with link to Google Scholar
Vazquez-Calvo, B., & Thorne, S. L. (2022). Catalan identity and language attitudes through fan translation of video games in the digital wilds. Journal of Language, Identity & Education, 1–18. Google Scholar logo with link to Google Scholar
Wolf, M. (2012). Circles of Authorship. In M. Wolf (Ed.), Building Imaginary Worlds: The History and Theory of Subcreation (pp. 268–287). Routledge. Google Scholar logo with link to Google Scholar
(2018). World Design. In M. Wolf (Ed.), The Routledge Companion to Imaginary Worlds (pp. 67–73). Routledge. Google Scholar logo with link to Google Scholar
Wood, D., Bruner, J. S., & Ross, G. (1976). The role of tutoring in problem solving. Child Psychology & Psychiatry & Allied Disciplines, 171, 89–100. Google Scholar logo with link to Google Scholar
Yu, C. (2019). Negotiating identity roles during the process of online collaborative translation: An ethnographic approach. Translation Studies, 12(2), 231–252. Google Scholar logo with link to Google Scholar
Zavala, V. (2008). La literacidad, o lo que la gente hace con la lectura y la escritura. Textos de Didáctica de la Lengua y la Literatura, (47), 71–79.Google Scholar logo with link to Google Scholar
Zhang, L. T., & Cassany, D. (2019). Estrategias de comprensión audiovisual y traducción del español al chino en una comunidad fansub. Revista Espanola de Linguistica Aplicada, 32(2), 618–647. Google Scholar logo with link to Google Scholar
Zhang, N., & Wu, Y. (2022). Platformed playworkers: Game video creators’ affective labour and emotional labour on Bilibili. Global Media and China, 7(3), 319–339. Google Scholar logo with link to Google Scholar
Mobile Menu Logo with link to supplementary files background Layer 1 prag Twitter_Logo_Blue