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Article published In: Revista Española de Lingüística Aplicada/Spanish Journal of Applied Linguistics
Vol. 36:2 (2023) ► pp.411–435

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Ideología en el paisaje lingüístico y semiótico

Paisaje electoral en dos áreas de contacto vasco-español

ORCiD logo with link | Universidad de Salamanca

Article language: Spanish

Published online: 10 May 2023
DOI logo with link
https://doi.org/10.1075/resla.20060.fer
Abstracta
El presente estudio rastrea el impacto en el paisaje lingüístico de las elecciones autonómicas vascas del año 2020. A partir de un trabajo de campo en dos localidades de distinto perfil demográfico y político y de encuestas entre los partidos en liza, analizamos, por una parte, la presencia o ausencia en el espacio público de las distintas formaciones y sus estrategias de comunicación. Por otra parte, examinamos los recursos de tipo semiótico empleados en la campaña y la distribución de las dos lenguas de uso en la comunidad en las señales del corpus. Los resultados nos permiten detectar el traslado de los recursos físicos tradicionales al ámbito virtual, esfera que asimila cada vez con más fuerza la funcionalidad de los primeros. Asimismo, se revelan tendencias y tensiones en la elección de lenguas, de acuerdo con la posición en el espectro ideológico, que nos obligan a repensar el propio concepto de autoría en este tipo de investigaciones.
Abstract
Ideology in the linguistic and semiotic landscape: Electoral landscape in two Basque-Spanish contact areas
The present study traces the impact on the linguistic landscape of the Basque autonomous elections of 2020. Based on field work in two localities with different demographic and political profiles and on surveys among the competing parties, we analyze, on the one hand, the presence or absence of the different formations and their communication strategies in the public space. On the other hand, we examine the semiotic resources used in the campaign and the distribution of the two languages used in the community in the corpus signs. The results allow us to detect the transfer of the traditional physical resources to the virtual environment, a sphere that assimilates more and more strongly the functionality of the former. Likewise, trends and tensions in the choice of languages, according to the position in the ideological spectrum, are revealed, which force us to rethink the very concept of authorship in this type of research.
Article outline
  • 1.Introducción
  • 2.Contexto de la investigación y metodología
  • 3.Resultados
    • 3.1Paisaje regulado, paisaje ausente y paisaje rebelde
    • 3.2El paisaje semiótico electoral
  • 4.Conclusiones
  • Notas
  • Referencias
References (53)
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