Cover not available

Review published In: Review of Cognitive Linguistics
Vol. 21:2 (2023) ► pp.596–601

Get fulltext from our e-platform
JBE logo with link
PDF logo with download linkDownload PDF
EPUB logo with download linkDownload EPUB
authorization required
Book review

P. Peréz Sobrino & J. Littlemore Ford. Unpacking creativity. The power of figurative communication in advertising. Cambridge: Cambridge University Press, 2021. ISBN 978-1-108-47353-8 £ 85.00 https://​doi​.org​/10​.1017​/9781108562409

Reviewed by
 | Masaryk University
Published online: 20 April 2023
DOI logo with link
https://doi.org/10.1075/rcl.00154.pel
References (10)
References
Forceville, C. (1996). Pictorial metaphor in advertising. London: Routledge. Google Scholar logo with link to Google Scholar
Kress, G., & Van Leeuwen, T. (2001). Multimodal discourse: The modes and media of contemporary communication. Oxford: Oxford University Press.Google Scholar logo with link to Google Scholar
(2006). Reading images: The grammar of visual design (2nd ed.). London: Routledge. Google Scholar logo with link to Google Scholar
Littlemore, J. (2019). Metaphors in the mind: Sources of variation in embodied metaphor. Cambridge: Cambridge University Press. Google Scholar logo with link to Google Scholar
McQuarrie, E. F., & Phillips, B. J. (2005). Indirect persuasion in advertising. How consumers process metaphors presented in pictures and words. Journal of Advertising, 34(2), 7–20. Google Scholar logo with link to Google Scholar
Morgan, S., & Reichert, T. (1999). The message is in the metaphor. Assessing the comprehension of metaphors in advertisements. Journal of Advertising, 28(4), 1–12. Google Scholar logo with link to Google Scholar
Ottati, V. C., & Renstrom, R. A. (2010). Metaphor and persuasive communication: A multifunctional approach. Social and Personality Psychology Compass, 4(9), 783–794. Google Scholar logo with link to Google Scholar
Peréz Sobrino, P. (2017). Multimodal metaphor and metonymy in advertising. Amsterdam & Philadelphia: John Benjamins. Google Scholar logo with link to Google Scholar
Thornborrow, J. (1998). Playing hard to get: Metaphors and representation in the discourse of car advertisements. Language and literature review, 7(3), 254–272. Google Scholar logo with link to Google Scholar
Van Mulken, M., Le Pair, R., & Forceville, C. (2010). The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries. Journal of Pragmatics, 42(12), 3418–3430. Google Scholar logo with link to Google Scholar
Mobile Menu Logo with link to supplementary files background Layer 1 prag Twitter_Logo_Blue