Article published In: Living Metaphors and Metonymies
Edited by Mario Brdar and Rita Brdar-Szabó
[Review of Cognitive Linguistics 20:1] 2022
► pp. 104–129
On the creative use of metonymy
Published online: 24 May 2022
https://doi.org/10.1075/rcl.00103.lit
https://doi.org/10.1075/rcl.00103.lit
Abstract
Antonio Barcelona’s work has advanced our understanding of the role played by pragmatics in the production and
comprehension of metonymy. Much of his work has focused on playful uses of metonymy, which involve creative extensions of attested
metonymic relationships, particularly in the pursuit of adversarial humour. Whilst there has been extensive work on the creative
use of metaphor, very few studies have explored the range of ways in which metonymy is used creatively. In this article, I analyse
creative uses of metonymy from a range of sources including film reviews, text messaging, art, advertising, cinema and literature
in order to identify the different forms that creative uses of metonymy can take. In the process of analysing these different
creative uses of metonymy, I address the following questions: What is the difference between ‘novelty’ and ‘creativity’ and what
is the relationship between them, in the context of metaphor and metonymy? To what extent and in what ways are the principles
underpinning the identification of creative metonymy, analogous to those used in the identification of creative metaphor? At what
level of abstraction should the creativity be identified in each case? Can and should we distinguish between ‘creative metonymy
per se, and creative uses of metonymy? At what point can we say that a new metonymic mapping has been created as
opposed to a creative use of an existing mapping? What affordances does metonymy offer for creative use and how do these compare
with the affordances that are offered by metaphor?
Keywords: metonymy, creativity, novelty
Article outline
- 1.Introduction
- 2.The controversy: Is it the case that we can have a novel metaphor but not a novel metonym, and what is the difference between a ‘novel’ and a ‘creative metonym?
- 3.Creative uses of metonymy
- 3.1Meaning-based creativity
- The juxtaposition of two established metonymic relationships
- The extension or elaboration of an established metonymic relationship
- Combination and/or juxtaposition with metaphor
- ‘Twice-true’ metonymy
- Possible personification
- Discourse level creativity
- 3.2Form-based creative uses of metonymy
- 3.3Summary of creative metonymy types
- 3.1Meaning-based creativity
- 4.Conclusion
- Acknowledgements
- Notes
References
References (29)
Barcelona, A. (2003). The
case for a metonymic basis of pragmatic inferencing. Evidence from jokes and funny
anecdotes. In K. U. Panther & L. Thornburg (Eds.) Metonymy
and pragmatic
inferencing (pp. 81–122). Amsterdam & Philadelphia: John Benjamins.
(2004). Metonymy
behind grammar: The motivation of the seemingly “irregular” grammatical behavior of English paragon
names. In G. Radden & K-U Panther (Eds.) Studies
in Linguistic
Motivation (pp. 357–374). Berlin & New York: Mouton de Gruyter.
(2008). The
multilevel operation of metonymy in grammar and discourse, with particular attention to metonymic
chains. In F. Ruiz de Mendoza & M. S. Peña (Eds.) Cognitive
linguistics: Internal dynamics and interdisciplinary
interaction (pp. 313–352). Berlin & New York: Mouton De Gruyter.
Barnden, J. A. (2010). Metaphor
and metonymy: Making their connections more slippery. Cognitive
Linguistics, 21(1) 1–34.
(2015). Open-ended
elaborations in creative metaphor. In T. R. Besold, M. Schorlemmer & A. Smaill (Eds.), Computational
creativity research: Towards creative
machines (pp. 217–242). Paris: Atlantis Press.
(2016). Mixed
metaphor: Its depth, its breadth, and a pretence-based approach. R. Gibbs (Ed.), Mixing
metaphor (pp. 75–111). Amsterdam & Philadelphia: John Benjamins.
Barnden, J. A., Glasbey, S. R., Lee, M. G., & Wallington, A. M. (2003). Domain-transcending
mappings in a system for metaphorical reasoning. In Conference
Companion to the 10th Conference of the European Chapter of the Association for Computational Linguistics (EACL
2003), 57–61, Association for Computational Linguistics.
Brdar, M. (2018). Novel
metonymies, wine and wineskins, old and new ones. In S. Gudurić & B. Radić-Bojanić (Eds.), Jezici
i kulture u vremenu i prostoru
VII/1 (pp. 123–134). Novi Sad: Filozofski fakultet/Pedagoško društvo Vojvodine.
Colston, H. L., & Gibbs, R. W. (2021). Figurative language communicates directly because it precisely demonstrates what we mean. Canadian Journal of Experimental Psychology/Revue canadienne de psychologie expérimentale.
Feng, W. D. (2017). Metonymy
and visual representation: Towards a social semiotic framework of visual metonymy. Visual
Communication, 16(4), 441–466.
Frisson, S., & Pickering, M. J. (1999). The
processing of metonymy: Evidence from eye movements. Journal of Experimental Psychology:
Learning, Memory, and
Cognition, 25(6), 1366.
(2007). The
processing of familiar and novel senses of a word: Why reading Dickens is easy but reading Needham can be
hard. Language and Cognitive
Processes, 22(4), 595–613.
Fuoli, M., Littlemore, J., & Turner, S. (2022). Sunken
ships and screaming banshees: metaphor and evaluation in film reviews. English
Language and
Linguistics, 26(1), 75–103.
Genovesi, C. (2020). Metaphor
and what is meant: Metaphorical content, what is said, and contextualism. Journal of
Pragmatics, 1571, 17–38.
Grady, J. (1997). Foundations
of meaning: Primary metaphors and primary scenes. Retrieved from [URL]
Hidalgo Downing, L. & Kraljevic Mujic, B. (2020). Performing
metaphoric creativity across modes and contexts. Amsterdam & Philadelphia: John Benjamins.
Keskinen, M. (2002). Hearing
voices in dreams: Freud’s tossing and turning with speech and writing. PsyArt: A Hyperlink
Journal for Psychological Study of the
Arts, 6(1).
Lakoff, G., & Turner, M. (2009). More
than cool reason: A field guide to poetic
metaphor. Chicago: University of Chicago press.
Littlemore, J. (2015). Metonymy:
Hidden shortcuts in language, thought and
communication. Cambridge: Cambridge University Press.
Littlemore, J., & Tagg, C. (2018). Metonymy
and text messaging: A framework for understanding creative uses of metonymy. Applied
Linguistics, 391, 481–507.
Littlemore, J., Turner, S., & Tuck, P. (2022). Creative
metaphor, emotion and evaluation in conversations about
work. London: Routledge.
Pérez-Sobrino, P., Semino, E., Ibarretxe-Antuñano, I., Koller, V., & Olza, I. (2021). Acting
like a hedgehog in times of pandemic: Metaphorical creativity in the #ReframeCovid
collection. Metaphor and Symbol.
Radden, G., & Kövecses, Z. (1999). Towards
a theory of metonymy. In K. Panther and G. Radden (Eds.), Metonymy
in language and
thought (pp. 17–60). Amsterdam & Philadelphia: John Benjamins.
Runco, M. A., & Jaeger, G. J. (2012). The
standard definition of creativity. Creativity Research
Journal, 24(1), 92–96.
Slabakova, R., Cabrelli Amaro, J., & Kang, S. K. (2013). Regular
and novel metonymy in native Korean, Spanish, and English: Experimental evidence for various
acceptability. Metaphor and
Symbol, 28(4), 275–293.
Cited by (8)
Cited by eight other publications
Bielova, Maryna A.
Fuoli, Matteo & Samantha Ford
Hidalgo-Downing, Laura
2025. Creative visual and multimodal metonymy in non-commercial advertisements on substance use. Metaphor and the Social World 15:2 ► pp. 288 ff.
Yang, Kaiwen & Ya Sun
O’Dowd, Niamh A
Juzelėnienė, Saulė & Aistė Stvolaitė
This list is based on CrossRef data as of 30 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
