Margot van Mulken

List of John Benjamins publications in which Margot van Mulken is involved.

Titles

Studies in Stemmatology II

Edited by Pieter van Reenen, August den Hollander and Margot van Mulken

Stemmatology is the discipline that attempts to reconstruct the transmission of a text on the basis of relations between the various surviving manuscripts. The object of this volume is the evaluation of the most recent methods and techniques in the field of stemmatology, as well as the development… read more

[Not in series, 125] 2004. xii, 312 pp.

Studies in Stemmatology

Edited by Pieter van Reenen and Margot van Mulken

This volume contains ten papers selected from among those presented at the annual Free University Stemmatological Colloquia 1990-93. Current issues in (automated) stemmatology, paleography and codicology are addressed from contemporary theoretical perspectives. All papers focus on new directions in… read more

[Not in series, 79] 1996. xvi, 311 pp.

Mulken, Margot van and Rik Siemes 2025 Which verbal de-escalation strategies are most effective for bystanders in online conflicts? Journal of Language Aggression and Conflict: Online-First Articles | Article

This study explores the effectiveness of verbal de-escalation strategies in reducing social media outrage, particularly focusing on bystanders’ roles in mitigating aggression from hostile posters. Based on the Communication Accommodation Theory (CAT), four response styles — two divergent, one… read more

Hodiamont, Didier, Hans Hoeken and Margot van Mulken 2018 Chapter 7. Conventionality in visual metaphor Visual Metaphor: Structure and process, Steen, Gerard J. (ed.), pp. 163–184 | Chapter

Liebrecht, Christine, Lettica Hustinx, Margot van Mulken and Peter Jan Schellens 2018 Two dimensions of language intensity in evaluative discourse: Contextuality and semantic richness The Construction of Discourse as Verbal Interaction, Gómez González, María de los Ángeles and J. Lachlan Mackenzie (eds.), pp. 273–296 | Chapter

Language intensity has been investigated within several disciplines, such as linguistics, stylistics and social psychology, and from several approaches. As a result, a wide range of intensifying elements and effects have been identified. In this chapter, we demonstrate on the basis of a qualitative… read more

Mulken, Margot van and Rob Le Pair 2012 Chapter 8. Appreciation and interpretation of visual metaphors in advertising across three European countries Metaphor in Use: Context, culture, and communication, MacArthur, Fiona, José Luis Oncins-Martínez, Manuel Sánchez-García and Ana M. Piquer-Píriz (eds.), pp. 177–194 | Chapter

The alternative typologies of visual metaphors proposed by Forceville (1996, 2005) and Phillips and McQuarrie (2004) show some striking similarities with regard to disposition of the visual elements, that is, the source and target domains. The first part of this chapter summarizes the results of… read more

Mulken, Margot van and Jos Hornikx 2011 2. The influence of scientese on ad credibility and ad liking: a cross-cultural investigation of ads for beauty products Information Design Journal 19:2, pp. 92–102 | Article

Enschot, Renske van, Cyrella Beckers and Margot van Mulken 2010 Rhetorical figures in TV commercials: The occurrence of schemes and tropes and their effects on commercial likeability Information Design Journal 18:2 | Article

Hodiamont, Didier, Christian Burgers en Margot van Mulken 2010 Lees Niet Verder! Ga Iets Nuttigs Doen: De verwerking van Meerdere Ironische Uitingen in Dezelfde Tekst Toegepaste Taalwetenschap in Artikelen 83, pp. 9–18 | Article

In this research, we investigated the influence of co-text (the text of which an utterance is part of) on the processing of ironic evaluations. In an experiment, we adapted and manipulated fragments from film, book and music reviews. Participants randomly read versions with either two ironie… read more

Enschot, Renske van, Hans Hoeken and Margot van Mulken 2008 Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures Information Design Journal 16:1, pp. 35–45 | Article

A rhetorical figure (for instance the antithesis in “Come in and find out” in a Dutch perfume ad) communicates an advertising message in an artfully divergent way. Two types of rhetorical figures are frequently distinguished, namely schemes (superficial decorations such as rhyme and alliteration)… read more

Mulken, Margot van, Renske van Enschot and Hans Hoeken 2005 Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements Information Design Journal 13:2, pp. 155–164 | Article

Mulken, Margot van 2004 Review of: "Persuasive Imagery, A Consumer Response Perspective" by Linda M. Scott and Rajeev Batra (Eds.) Information Design Journal 12:1, pp. 81–84 | Review

Mulken, Margot van 2004 The manuscript tradition of the Cligés of Chrétien de Troyes: A stemmatological approach Studies in Stemmatology II, Reenen, Pieter van, August den Hollander and Margot van Mulken (eds.), pp. 113–126 | Article

Mulken, Margot van 2003 Analyzing rhetorical devices in print advertisements Document Design 4:2, pp. 114–128 | Article

Reenen, Pieter van and Margot van Mulken 1996 Prologue Studies in Stemmatology, Reenen, Pieter van and Margot van Mulken (eds.), pp. vii–xvi | Miscellaneous

Wattel, Evert and Margot van Mulken 1996 Shock Waves in Text Traditions Studies in Stemmatology, Reenen, Pieter van and Margot van Mulken (eds.), pp. 105–122 | Article

Wattel, Evert and Margot van Mulken 1996 Weighted Formal Support of a Pedigree Studies in Stemmatology, Reenen, Pieter van and Margot van Mulken (eds.), pp. 135–168 | Article