María José García Vizcaíno
List of John Benjamins publications in which María José García Vizcaíno is involved.
Articles
2011 Humor in code-mixed airline advertising Pragmatics 21:1, pp. 145–170 | Article
This article examines how humor works in the code-mixed advertising campaigns of the Spanish airline company Vueling. Drawing on the fetishism approach to multilingual advertising (Kelly-Holmes, 2005) and the theory of incongruity (Raskin, 1985), this paper explores three main types of humorous… read more
2011 La traducción de anuncios multilingües: un reto para el traductor del siglo XXI Babel 57:2, pp. 185–203 | Article
This article aims to present multilingual advertising from the point of view of translation. In particular, I will focus on the case of the Spanish airline Vueling whose signature feature is the mixture of languages in its advertising campaigns. The method of analysis used in this study will be the… read more
2006 Funciones pragmáticas de Eso es y Efectivamente en español peninsular Spanish in Context 3:2, pp. 215–237 | Article
El objetivo del presente trabajo consiste en analizar las funciones pragmáticas de los marcadores Eso es y Efectivamente en español peninsular distinguiendo las funciones relacionadas con los fenómenos de cortesía verbal de otras funciones conectadas con otros ámbitos de la interacción social. El… read more