Sanna Pelttari
List of John Benjamins publications in which Sanna Pelttari is involved.
2025 Commenting behavior as a mirror of parasocial relationships and emotional attachment on YouTube: A qualitative study of comments on product-promoting videos in Spanish Pragmatics and Society 16:6, pp. 828–849 | Article
Research on Influencer Marketing has flourished in recent years and has also encompassed the audience’s perspective. Nevertheless, there is a lack of studies that specifically focus on the reception of IM as revealed by the YouTube comments. This study examines comments on 12 product-promoting… read more
2025 Emotional language within influencer marketing on YouTube: A qualitative case study of twelve videos from Spanish YouTubers Pragmatics: Online-First Articles | Article
This case study of twelve videos of Spanish YouTubers explores emotional language within influencer marketing. Special consideration is given to whether hedonic values were prevalent in the emotionally charged evaluations without neglecting the utilitarian values involved. The analysis of this… read more
2023 YouTube: Audience emotional reactions and convergent alignment Internet Pragmatics 6:1, pp. 42–66 | Article
This case study discusses audiences’ emotional reactions and convergent alignment in YouTube comment threads observed on four videos of Spanish YouTubers with affective narratives on sensitive topics. The analysis reveals that most single-comment threads are generally positive and that… read more
2022 Emotional self-disclosure and stance-taking within affective narratives on YouTube: A qualitative case study of four Spanish YouTubers International Journal of Language and Culture 9:2, pp. 292–321 | Article
This case study explores how Spanish YouTubers construct affective narratives in terms of self-disclosure in the context of sensitive topics. In addition, it sheds light on how YouTubers take up a stance within the stories, and the components of this stance-taking. Stories and stance-taking will… read more