Núria Domínguez

List of John Benjamins publications in which Núria Domínguez is involved.

Article

van den Brandt, Corine, Núria Domínguez en Hans Hoeken 2001 De Relatieve Overtuigingskracht van Waarde-appèls in Nederlandse en Spaanse Advertenties: Spelen Cultuurverschillen een Rol? Onderzoek ontmoet onderwijs 2, pp. 101–112 | Article

Cultures differ from each other with respect to the relative importance they attach to certain values. Since values play an important role in advertising, it is interesting to study whether appealing to a value that is important in one culture, but not in another culture, is more persuasive in the… read more