Yi Zhao

List of John Benjamins publications in which Yi Zhao is involved.

Article

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Jia, Mian and Yi Zhao 2023 Fear appeals in Chinese public signs of COVID-19 prevention in local communities The interpersonal functions of public signs during the Covid-19 pandemic, Ogiermann, Eva (ed.), pp. 281–305 | Article
Guided by the Extended Parallel Process Model (EPPM), this paper explicates the messaging strategies in Chinese public signs of COVID-19 prevention in local communities. 162 signs were collected from Internet posts. Our results show that the EPPM is a viable fear appeal framework to explain the… read more
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