Camille L. Rowe
List of John Benjamins publications in which Camille L. Rowe is involved.
Article
1981 The connotative dimensions of selected display typefaces Information Design Journal 3:1, pp. 30–37 | Article
This paper reports research on the use of the semantic differential to determine the connotative meaning of ten display typefaces using laymen as subjects. There were several surprising outcomes of the study. Helvetica, the only sans serif typeface, was not perceived as differing significantly from… read more
