Jana Pelclová

List of John Benjamins publications in which Jana Pelclová is involved.

Title

Persuasion in Public Discourse: Cognitive and functional perspectives

Edited by Jana Pelclová and Wei-lun Lu

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of… read more

[Discourse Approaches to Politics, Society and Culture, 79] 2018. vi, 334 pp. | open access

Pelclová, Jana 2023 Review of Peréz Sobrino & Littlemore Ford (2021): Unpacking creativity. The power of figurative communication in advertising Review of Cognitive Linguistics 21:2, pp. 596–601 | Review

Pelclová, Jana 2020 “Meaning you have been known to act rashly”: How Molly Weasley negotiates her identity as a moral authority in conflicts in the Harry Potter series Manners, Norms and Transgressions in the History of English: Literary and linguistic approaches, Jucker, Andreas H. and Irma Taavitsainen (eds.), pp. 271–293 | Chapter

Molly Weasley, a mother character in J. K. Rowling’s Harry Potter series, represents a moral authority whose system of moral values and principles that governs her family is also recognised and highly appreciated by other characters in the books and by the readers. However, even Molly Weasley… read more

Pelclová, Jana 2018 Chapter 12. Iconicity in independent noun phrases in print advertising: A multimodal perspective Persuasion in Public Discourse: Cognitive and functional perspectives, Pelclová, Jana and Wei-lun Lu (eds.), pp. 281–302 | Chapter

This chapter studies the interplay of multimodal iconic signs that construct the meaning of independent noun phrases in advertisements promoting food products. The methodology consists in approaching the diagrammatic iconicity found in language through the perspective of Kress and van Leeuwen’s… read more

Pelclová, Jana and Wei-lun Lu 2018 Persuasion across times, domains and modalities: Theoretical considerations and emerging themes Persuasion in Public Discourse: Cognitive and functional perspectives, Pelclová, Jana and Wei-lun Lu (eds.), pp. 1–18 | Chapter