Elsa Simões Lucas Freitas

List of John Benjamins publications in which Elsa Simões Lucas Freitas is involved.

Title

Taboo in Advertising

Elsa Simões Lucas Freitas

Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how… read more

[Pragmatics & Beyond New Series, 179] 2008. xix, 214 pp.

Article

Sousa, Jorge Pedro, Elsa Simões Lucas Freitas and Sandra Gonçalves Tuna 2017 Chapter 9. Diffusing political knowledge in illustrated magazines: A comparison between the Portuguese O Panorama and the British The Penny Magazine in 1837–1844 Diachronic Developments in English News Discourse, Palander-Collin, Minna, Maura Ratia and Irma Taavitsainen (eds.), pp. 157–173 | Chapter

It is our purpose to compare two illustrated periodicals (a Portuguese and a British one) during the 1837–1844 period as to the way political issues are addressed and conveyed, as well as to ascertain the underlying cultural and social reasons in the two countries that can explain the… read more