Lily Lim

List of John Benjamins publications in which Lily Lim is involved.

Article

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Lim, Lily and Kwok Ying Loi 2015 Evaluating slogan translation from the readers’ perspective: A case study of Macao Babel 61:2, pp. 283–303 | Article
Slogans play an important role in conveying information to targeted audiences, and the translation of slogans tends to be studied under the rubric of public-notice translation. Previous research mainly uses researchers’ expertise to evaluate the quality of this type of translation. Yet, little is… read more
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