Svitlana Shurma
List of John Benjamins publications in which Svitlana Shurma is involved.
2025 Chapter 9. The role of state rhetoric in the conceptualization of the COVID-19 pandemic: Ukraine vs. Belarus COVID-19: Metaphor and metonymy across languages and cultures, Wen, Xu, Wei-lun Lu, Joe Lennon and Zoltán Kövecses (eds.), pp. 216–246 | Chapter
This chapter analyzes metaphoric projections traced in official state rhetoric used to set out the agenda for dealing with COVID-19 in Ukraine and Belarus as mediated through state-owned media news reports from 12 March through 1 June 2020. Whether or not these countries adopted quarantine… read more
2025 On the recontextualization of meme quiddity: A case study of the TikTok meme #аясейчасвампокажу Internet Pragmatics: Online-First Articles | Article
This paper analyzes the discursive operation of recontextualization in shaping the multimodal meme quiddity of #аясейчасвампокажу on TikTok (TT) by examining the interplay of platform design, the pragmatic aim of the creator and user reactions. Meme quiddity is understood as a flexible… read more
2020 Delivering the unconventional across languages: A Cognitive Grammar analysis of nonce words in “Jabberwocky” and its Ukrainian renditions Review of Cognitive Linguistics 18:1, pp. 244–274 | Article
This paper presents an analysis of nonce words that relies on Cognitive Grammar (CG) using the English version of “Jabberwocky” and its two Ukrainian renditions. We identify great variation among the versions, both inter-lingual and intra-lingual. In particular, not only do the versions differ… read more
2018 The cognitive potential of antithesis: ‘To be, or not to be’ in Hamlet’s signature soliloquy Revisiting Shakespeare's Language, Baicchi, Annalisa, Roberta Facchinetti, Silvia Cacchiani and Antonio Bertacca (eds.), pp. 141–168 | Article
This paper investigates the working of antithesis in Shakespeare’s most famous soliloquy “To be, or not to be” and its three Ukrainian translations. In cognitive poetics, antithesis is often viewed as a verbal variety of conceptual oxymoron. However, this paper argues for distinguishing… read more