Andrew D. Wong
List of John Benjamins publications in which Andrew D. Wong is involved.
Articles
2013 Brand names and unconventional spelling: A two-pronged analysis of the orthographic construction of brand identity Written Language & Literacy 16:2, pp. 115–145 | Article
This article explores the creative use of unconventional spelling in brand names. Using insights from the indexical approach to the linguistic construction of identity, it demonstrates how unconventional spelling produces a myriad of effects and meanings, which in turn help construct brand… read more
2008 The trouble with tongzhi : The politics of labeling among gay and lesbian Hongkongers Pragmatics 18:2, pp. 277–301 | Article
A general address term in Communist China, tongzhi ‘comrade’ was appropriated by gay rights activists in Hong Kong to refer to members of sexual minorities. Examining its level of acceptance among non-activist gay and lesbian Hongkongers, this article argues that non-activists’ ideology about… read more