Natalie Dupré

List of John Benjamins publications in which Natalie Dupré is involved.

Article

Raedts, Mariet en Natalie Dupré 2015 De doeltreffendheid van een Italiaanse versus Nederlandse slagzin in een Italiaanse wijnreclame Dutch Journal of Applied Linguistics 4:1, pp. 39–57 | Article

Foreign languages are commonly used in advertising, because it is generally thought that they attract consumers’ attention. Compared to English, Italian is only rarely chosen by European advertisers. Precisely because of their low frequency, Italian words have a higher chance to capture and hold… read more