Mi-Young Oh

List of John Benjamins publications in which Mi-Young Oh is involved.

Article

Oh, Mi-Young and Jyotika Ramaprasad 2003 Influence of Corporate Image and Country of Origin Image on South Korean Attitudes towards and Beliefs about Foreign Subsidiaries Communication and Culture in Korea: At the crosswinds of tradition and change, Min, Eung-jun and Eunkyong Yook (eds.), pp. 95–117 | Article

This study examined the South Korean public’s image of the multinational corporations (MNCs) Coca-Cola and Sony and their countries of origin (the U.S. and Japan) as well as the attitude toward and beliefs about the South Korean subsidiaries of these companies. The study also investigated the… read more