Daiana Betti

List of John Benjamins publications in which Daiana Betti is involved.

Article

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Betti, Daiana, Claudia Zanini and Sara Rubinelli 2018 “Easy ways to lose weight with pleasure”: An analysis of the selling arguments in online marketing of commercial diets Journal of Argumentation in Context 7:3, pp. 270–284 | Article
Weight-loss efforts have grown more prevalent worldwide. But diets are linked to perception of dissatisfaction, sacrifice and general reduction of pleasure. This paper examines the hypothesis that commercial diets attract consumers by presenting argumentation that appeals to and addresses the… read more
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