Anna Stwora
List of John Benjamins publications in which Anna Stwora is involved.
Articles
2025 Say Gesundheit to the Bagel -eating Paparazzi: The role of borrowings in Super Bowl commercials English World-Wide 46:2, pp. 186–212 | Article
The paper explores the role of borrowings in Super Bowl commercials in the years 2019–2023 on the example of loanwords from seventeen languages in American English. Data analysis shows five distinctive topic categories according to the roles the borrowings play in the commercials studied. The… read more
2025 The virtue and shades of aggressive humour in press advertising Journal of Language Aggression and Conflict 13:2, pp. 210–239 | Article
Disparaging humour may take numerous forms and despite the emotional ambivalence it may occasionally cause, it may prove a valuable quality of an ad. While investigating one hundred multimodal press ads in English that simultaneously make use of metaphor and humour based on an… read more