Zhangjingwen Jia

List of John Benjamins publications in which Zhangjingwen Jia is involved.

Article

Cover not available
Jia, Zhangjingwen 2024 The journey metaphor in Huawei mobile phone commercials Metaphor and the Social World 14:2, pp. 233–257 | Article
This paper investigates the creative use of the structural, embodied journey metaphor within the genre of video advertising using Conceptual Metaphor Theory (CMT). Conducting a qualitative analysis of eight Huawei mobile phone commercials, I examine how multimodal resources — visual, verbal and… read more
Mobile Menu Logo with link to supplementary files background Layer 1 prag Twitter_Logo_Blue