Agatha Man-kwan Chung

List of John Benjamins publications in which Agatha Man-kwan Chung is involved.

Article

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Wu, Doreen D. and Agatha Man-kwan Chung 2011 Hybridized images: Representations of the “modern woman” across mainland China and Hong Kong TV commercials Cultural China in Discursive Transformation, Shi-xu, (ed.), pp. 177–195 | Article
As advertising can be a social factor and cultural artifact, this study analyzes the images of “modern Chinese woman” via an investigation of their role portrayals, appearance/projection, and verbal characteristics represented in a total of 164 award-winning Chinese TV commercials from 2007 to 2009. read more
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