Edited by Laura Hidalgo-Downing and Blanca Kraljevic Mujic
The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and… read more
Non-commercial advertising is an appealing genre for the study of the social implications of the use of creative figurativity, as it allows us to explore the creative strategies used to engage the addressee’s attention to take courses of action. The present paper focuses on the role of creative… read more
This article develops a pragmatic model for the analysis of emotion in socio-cultural contexts and applies it to the study of the messages written on David Bowie’s mural/memorial in London. The data consists of 584 messages written and drawn on the mural between February and December 2016, after… read more
This article explores the way in which social media and its relation to mental health is metaphorically conceptualized in newspaper opinion discourse. We discuss the extent to which metaphoric expressions are used creatively and whether they convey positive or negative evaluations. For this… read more
The present article contributes to research on evaluation by addressing two complementary objectives: first, we present a protocol for the identification and annotation of evaluation in English discourse and, second, we show the results of the implementation of the protocol in the annotation of… read more
This chapter explores how metaphoric creativity contributes to shaping and recontextualizing ideological and socio-political practices in three songs by U2, “Sunday, Bloody Sunday”, “Please” and “Peace on Earth”. The contextual motivations of metaphoric creativity are analyzed by exploring three… read more
The present paper presents the results of a corpus study of evidential and epistemic strategies as stance markers in two subgenres of scientific discourse, a sample of semi-formal publications (New Scientist) and one of expert publications (PubMed). First, an onomasiological approach to… read more
The present article explores the interaction between multimodality and narrativity as a discourse strategy which promotes creativity as a socio-cognitive process in British TV cosmetics ads. Multimodal TV ads narratives are structured visually and aurally by means of the extended metaphors light is… read more
This chapter explores the role of negative-modal synergies in the expression of authorial stance and intersubjective positioning in Charles Darwin’s The Origin of Species. As markers of stance, both negation and modality contribute to the expression of evaluation in discourse, though little… read more
This article presents the results of a study carried out with Spanish University
students on their use of strategies of (in)directness when expressing complaints,
disapprovals and disagreements in English and Spanish. We adopt a role-play
eliciting procedure for the collection of what a speaker… read more
In this paper we carry out a study of multimodal metaphors in a corpus of 52 ICT advertisements published in English-speaking magazines during the period 1999–2002. The general theoretical framework adopted for this purpose is a combination of text world theory and of a multimodal approach to… read more
In this article we explore the creative recontextualization of JOURNEY, WAR, RACE and SPORTS metaphors and discuss their manifestations in multimodal ICT advertisements across time. Our objectives are to discuss (i) the choices of metaphors and related source domains used to describe (e)businesses… read more
In this paper we carry out a study of multimodal metaphors in a corpus of 52 ICT advertisements published in English-speaking magazines during the period 1999–2002. The general theoretical framework adopted for this purpose is a combination of text world theory and of a multimodal approach to… read more
This paper presents a discussion on the interactive and textual functions of pronominal marked topics in spoken Spanish. The study is a continuation of an empirical analysis based on Marcos Marín’s Corpus oral de referencia de español contemporáneo (Marcos Marín 1992), in which we have examined the… read more
