Lai Haiyan Kelly

List of John Benjamins publications in which Lai Haiyan Kelly is involved.

Article

Kelly, Lai Haiyan 2016 Critical metaphor analysis of cosmetics metaphorical advertising slogans: A cross-cultural perspective Cognitive Linguistic Studies 3:1, pp. 134–150 | Article

Metaphor is regarded as a figure of speech in traditional linguistics, but in Cognitive Linguistics (CL), it is “a cognitive phenomenon in which people understand abstract target domains in terms of concrete source domains” (Lakoff and Johnson 1980: 8). In addition to its cognitive basis,… read more