Zsolt Ziegler
List of John Benjamins publications in which Zsolt Ziegler is involved.
Article
2020 Chapter 3. Particularist understanding of CSR marketing visual arguments: An applied multidisciplinary approach Controversies and Interdisciplinarity: Beyond disciplinary fragmentation for a new knowledge model, Allwood, Jens, Olga Pombo, Clara Renna and Giovanni Scarafile (eds.), pp. 53–74 | Chapter
We argue that understanding visual arguments is underdetermined. We address the question concerning how controversial understandings of visual arguments can be handled only by particularism. The distinction between the generalist and the particularist stance taken from moral philosophy offers a… read more