Michele Zappavigna
List of John Benjamins publications in which Michele Zappavigna is involved.
Journal
ISSN 2542-3851 | E‑ISSN 2542‑386X
2026 Emoji as resources for negotiating affiliation and taste in TikTok comments Internet Pragmatics: Online-First Articles | Article
This paper examines how emoji operate as pragmatic resources for negotiating affiliation in TikTok comment threads. Adopting a social semiotic perspective and the emoji–text convergence model (Zappavigna and Logi 2024a), the study analyses how emoji interact with their co-text to frame stance,… read more
2022 Identity, ideology and threatening communication: An investigation of patterns of attitude in terrorist discourse Journal of Language Aggression and Conflict 10:2, pp. 315–350 | Article
Linguistic analysis of the interpersonal patterning of threatening communication is a means of uncovering the attitudes, ideological orientation, and hostile intentions of perpetrators of violence in terrorist discourse (Gales 2010, 2011). Corpus analysis focused on attitudinal meaning also… read more
2022 Chapter 11. The ID2020 conspiracy theory in YouTube video comments during COVID-19: Bonding around religious, political, and technological discourses Conspiracy Theory Discourses, Demata, Massimiliano, Virginia Zorzi and Angela Zottola (eds.), pp. 241–266 | Chapter
This chapter explores a dataset of YouTube video comments about the ‘ID2020’ conspiracy theory, which claims that Bill Gates is part of a global conspiracy to mandate a COVID-19 vaccine incorporating a tracking microchip. This conspiracy theory merges religious discourses about the ‘Mark of the… read more
2022 Out-grouping and ambient affiliation in Donald Trump’s tweets about Iran: Exploring the role of negative evaluation in enacting solidarity Pragmatics 32:1, pp. 104–130 | Article
This paper explores communing affiliation and out-grouping in a corpus of Trump’s tweets about Iran. Communing is a form of ‘ambient affiliation’ (Zappavigna 2011) which offers a way of understanding how Trump attempts to build alignments with his audience without necessarily directly engaging… read more
2022 Instagram and intermodal configurations of value: Ideology, aesthetics, and attitudinal stance in #avotoast posts Internet Pragmatics 5:2, pp. 197–226 | Article
This paper explores how ideological positions associated with food are construed multimodally in Instagram posts produced by everyday social media users. Discourse about food choices is an important site for revealing syndromes of values that characterise the ideological positions that are… read more