Edmund Lauf

List of John Benjamins publications in which Edmund Lauf is involved.

Article

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Schoenbach, Klaus, Edmund Lauf, Dieter Stürzebecher and Silvia Knobloch 1999 Evaluating 350 newspapers — factors contributing to their success: A summary of a large-scale empirical study Document Design 1:2, pp. 75–84 | Article
What is it that helps printed newspapers successfully compete with other media for the audience — their marketing efforts, the content they offer, or their design? This paper summarizes the results of an extensive research program, the evaluation of 350 typical local dailies in Germany. They were… read more
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