Emma Aulló-Saura

List of John Benjamins publications in which Emma Aulló-Saura is involved.

Article

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Aulló-Saura, Emma, Juncal Gutiérrez-Artacho and Mar Díaz-Millón 2026 Transcreation and AI in global marketing: A comparative case study of two telecom websites Digital Translation 13:1, pp. 29–59 | Article
This study investigates transcreation in global marketing through a comparative case study of selected sections of Apple’s and Sunstech’s multilingual websites (English<>Spanish). Using the FACT framework, it evaluates content adaptation, cultural localization, and linguistic strategies. Apple… read more
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