Amitash Ojha
List of John Benjamins publications in which Amitash Ojha is involved.
Articles
2020 On the role of perceptual similarity in producing visual metaphors Producing Figurative Expression: Theoretical, experimental and practical perspectives, Barnden, John and Andrew Gargett (eds.), pp. 105–126 | Chapter
We explore here the role of perceptual similarity in producing visual metaphors. In the first part of the study, we characterize visual metaphors and show how perceptual similarity is used in various kinds of visual metaphors appearing in advertisements. In the second part, we present two… read more
2016 On the role of perceptual features in metaphor comprehension Metaphor and Communication, Gola, Elisabetta and Francesca Ervas (eds.), pp. 147–170 | Article
In this chapter we present three studies that were conducted to investigate the
role of perceptual features in metaphor comprehension. Results suggest that
priming verbal metaphors with explicit perceptual images facilitates comprehension.
Moreover, stimulating the source concept facilitates… read more