Xingsong Shi

List of John Benjamins publications in which Xingsong Shi is involved.

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Shi, Xingsong and Huanqin Dou 2023 How broadcasters enhance rapport with viewers in live streaming commerce: A genre-based discourse analysis Pragmatics 33:4, pp. 592–617 | Article
Despite the increasing research interest, the existing literature on live streaming commerce as a new e-commerce mode is still in its infancy. Based on 100 live streaming commerce videos from the top two broadcasters on Taobao Live in China, this study conducted a genre-based discourse analysis… read more
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